SWOT Analysis
Description
SWOT is an acronym for the 4 criteria used in this technique: Strengths, Weaknesses, Opportunities, and Threats. Its main aim is to shed light on something that we want to evaluate more clearly. Ideas, people, teams, products … almost anything can be assessed using SWOT. To apply the technique, simply apply these four questions to your idea, person, or product: What are the strengths of the idea (person, product, team)? What are its weaknesses? What opportunities does it present? What threats could cause trouble?
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Image Credit: Xhienne [CC BY-SA 2.5 (https://creativecommons.org/licenses/by-sa/2.5)]